My Role
I created this project for Netcraft Academy's UX design course. My first task was to figure out the critical path of renting a shared vehicle. I elaborated this exercise into three user flows for requesting and selecting a car commute.
The challenge was to research available car rental applications and figure out what I could do to improve the user experience for the driver.
The challenge was to research available car rental applications and figure out what I could do to improve the user experience for the driver.
Car rental flow for one-way drive
Car rental in advance flow
Competitive Analysis
User Research
Data is taken from the Israeli ministry of transportation and the Central Bureau of Statistics.
Car ownership data
Transport methods people use daily for commuting
Most of the traffic is for short commutes of up to 20 kilometres.
A survey from 2019 of Car2Go subscribed users (about 400 participants) shows that the use of shared vehicles is still in its infancy and is far from replacing private vehicles. It is more common for users to use shared vehicles instead of public transportation.
Based on my observations I noticed
It is hard to know what kind of car the user is about to drive, and it takes a while to get used to it.
Unlocking a shared car takes more time than unlocking a private car (approximately 10 seconds longer).
Some services don’t supply extra add-ons in the car.
Drivers can’t guess their rental duration (and costs), they need to rely on traffic data applications.
It is hard to know what kind of car the user is about to drive, and it takes a while to get used to it.
Unlocking a shared car takes more time than unlocking a private car (approximately 10 seconds longer).
Some services don’t supply extra add-ons in the car.
Drivers can’t guess their rental duration (and costs), they need to rely on traffic data applications.
Problem
Many drivers don't have access to shared car transportation, which requires effort to rent a car for a short trip.
Many drivers don't have access to shared car transportation, which requires effort to rent a car for a short trip.
Problem
The process of unlocking a car with a PIN is time-consuming.
The process of unlocking a car with a PIN is time-consuming.
Problem
When an extra add-on is requested immediately, it is hard to filter out cars with the add-on already installed.
When an extra add-on is requested immediately, it is hard to filter out cars with the add-on already installed.
Problem
It's hard to know how long the driver will need the car if he/she has to figure out the traffic status in another app.
It's hard to know how long the driver will need the car if he/she has to figure out the traffic status in another app.
Problem
You have to guess about a car in an environment that doesn't provide much information about it.
You have to guess about a car in an environment that doesn't provide much information about it.
Solution
Provide a rental service that provides a wide range of cars that can be accessed in different nearby locations.
Provide a rental service that provides a wide range of cars that can be accessed in different nearby locations.
Solution
Using NFC technology, I created an intuitive way to open the car, with a unique chip that identifies the driver's mobile device.
Using NFC technology, I created an intuitive way to open the car, with a unique chip that identifies the driver's mobile device.
Solution
Add an option to filter cars based on their added accessories.
Add an option to filter cars based on their added accessories.
Solution
It is possible to plan the rental duration and fees by integrating Waze.
It is possible to plan the rental duration and fees by integrating Waze.
Solution
To help the driver pick the right car, I created a 360-degree camera view of the exterior and interior of the car.
To help the driver pick the right car, I created a 360-degree camera view of the exterior and interior of the car.
Personas
Main critical user flows
Design Strategy
User interface design decisions impact the user experience, including layout, colour scheme, and typography. A sunset vivid colour scheme was chosen to convey optimism and spontaneity. The wheel icon was incorporated into UI messages for a creative touch. The layout should be intuitive, with a clear hierarchy, legible typography and recognizable icons. The goal is a seamless and enjoyable user experience that conveys mood and tone.
Onboarding
In order to gather the driver's personal information, the onboarding process is designed to be as quick as possible.
In order to gather the driver's personal information, the onboarding process is designed to be as quick as possible.
Filtering cars
By using the filter feature, users can view cars based on specific criteria. The driver can filter cars based on car category, add-on request, and distance.
By using the filter feature, users can view cars based on specific criteria. The driver can filter cars based on car category, add-on request, and distance.
Car browsing
The driver can select cars based on their appearance and interior view with a 360° camera.
The driver can select cars based on their appearance and interior view with a 360° camera.
Something went wrong...
I designed the flow where things might go wrong when the user encounters an unhappy path.
I designed the flow where things might go wrong when the user encounters an unhappy path.
Car rental flow
Describes how the rental experience is displayed at each step of the selection and rental process.
Describes how the rental experience is displayed at each step of the selection and rental process.
